Websites and social media accounts don’t just magically appear. You have to build them. That takes time and requires planning. Even if you don’t set up everything on all platforms, it’s a good idea to consider all of them when planning. Why? With every new platform that comes out, more considerations are required. I’ll describe just a few below. I’ve also written some posts about building both websites and social media accounts. Just look up the “Build” category at any time to see that information. I’ll also include links to the Build articles below.
These days, design has taken on a whole new meaning. The graphics you make need to work across multiple platforms and sizes. For instance, let’s just talk about logos for a moment. You’ll have your logo on your website, of course. You’ll also eventually want one on your Facebook page or Twitter account. For Facebook, the logo size is square: 180px x 180px. A common ad size for blogs is 125 x 125. On Google+, the logo changed from a square to a circle. It’s also a square on Pinterest. Each platform, though, has different size requirements. Most logos are square, though. Just assume that you’ll need multiple sizes and variations of just the logo graphics. It’s important to think about everything up front. It takes time to make graphics. So plan to be able to reuse as much as possible – even if you won’t get set up on one platform for a while.
That’s just the logo. There are plenty more design considerations, believe me.
Each platform has unique requirements. With some, it’s very important to research a name and determine one that will work well for your company and that is optimized for retweets. You’ll also need to check in Instagram, Pinterest, and other platforms. Your YouTube account is also tied to your Google account. Google accounts alone deserve special planning. There’s so much to consider now. You really must look at everything.
These are some of the posts tagged to the Build category.