Content is everything.
It’s the lifeblood of all your online efforts. It travels through your online presence, from one platform to another. It ventures outward to your customers, your followers, your audience. It needs to run smoothly from platform to platform, audience to audience.
Planning is critical.
Your time is limited. Websites, blogs, podcasts, newsletters, videos – all that requires time and resources to produce. Because there is so much content needed and so many places it’s required, it’s best to plan before you start making any. Think about it for a moment. You have to write something up or create it to put on a blog. Then have something to add to Facebook, Twitter, and LinkedIn. Then take pictures or video for Instagram and YouTube. Then hop on over to Pinterest and upload something with some visual pizzazz. And on and on it goes.
If you plan all this beforehand, you’ll be able to tweak your content for the different platforms. Let your content meander through your online landscape. You can post it here, post it there, and move onward. It’s getting to where you can embed just about anything anywhere. Which means that it’s easier to reuse content. Which results in time saved for you.
With a content audit of existing material, an editorial calendar, and a strategy for reuse, you can manage and create the content needed to keep everything running.
Here are some posts to get you started. Every piece of content I create is done so with reuse in mind. I’d be glad to help you plan and develop your content and strategy. Let’s get started >
Before creating content, always think about how to reuse it. You may be able to create additional materials with little effort.
Sculpt your content. Make it to endure. Let it stand the test of time in this new age: let it flow through multiple platforms.
Plan, plan, plan. Think, think, think. Of everything: what, when, and where to publish. It all matters, and each platform has unique requirements.