Content is meant to be shared. One way to do so is to send it out to the world. There are various methods to do so.
Tweets and Status Updates
These are your basic links to your followers. It’s the “broadcasting” you hear mentioned periodically. Generally, a good guideline is 80% engagement, 20% broadcasting.
With tweets, there’s ongoing discussion about whether or not to repeat tweets. How often do you send out the same information, the same links to your content? Only you can decide. I think there are times to repeat them, but I personally wouldn’t always do so as basic strategy. I think it’s Ok to perhaps do so when you’re launching something. I think there’s a fine line between broadcasting the same content multiple times, every time, every day and with spamming. Again, it’s your choice. Do what works for you.
Of course this is valuable. Email is still relevant. It’s still needed. Email is also something that you own. You won’t be subject to changes in third-party platforms such as Facebook. People that sign up are interested in what you have to share.
When you prepare your email newsletter template, keep mobile in mind. Check your stats to see the ratio of desktop vs. mobile. Check your website stats as well. Then you’ll know if it’s time to redesign with mobile in mind. Your email providers should have mobile templates you can use. I’d be glad to help prepare a new design, and to create content. I was named a Constant Contact All-Star for 2015 and would be glad to help you attain your business goals.
This is an excellent way to send your content and build your brand. People don’t generally interact during the presentation, so I definitely put that in the broadcasting category. Afterwards, what do you have in addition to the recording that you can post everywhere? A slide presentation!
Post these everywhere. Slideshare, LinkedIn, your blog. Everywhere. These are great ways to send your content out.
For more thoughts on all these options and how you can optimize content to reuse for broadcasting over multiple platforms, see the links below.