| |
| December 15, 2010 |
| 2:00 am |
TC_Chat: |
Join in tomorrow at 6pm PT for this week's #tcchat. Topic:
Search and SEO. Impt topic, as ppl taking more 2 web to search for docs
#techcomm
|
| 2:05 am
|
2moroDocs: |
Join in tomorrow at 6pm PT for this week's #tcchat. Topic:
Search and SEO. Impt topic, as ppl taking more 2 web to search for docs
|
| 11:30 am
|
hletutour: |
Congrats Julie! RT @2moroDocs: New!
Search video of #tcchat overview: http://bit.ly/eKxL76 (today's topic:
Search & SEO) #techcomm |
| 1:38 pm
|
ms_marques: |
@2moroDocs Thx for
keeping #tcchat going even when you move
beyond #techcomm |
| 3:41 pm
|
2moroDocs: |
@hletutour Thanks,
Helene. Thx for all the translating you've been doing. It makes our #tcchat unique.
Haven't seen that on other chats. |
| 3:42 pm
|
2moroDocs: |
@ms_marques Thx! I
think #tcchat
is very important. Hope it's helpful to ppl. I appreciate your
participation all these weeks - |
| 3:49 pm
|
2moroDocs: |
Today's #tcchat will begin in just over an
hour. Topic: SEO & Search. See you then! |
| 3:50 pm
|
2moroDocs: |
Google SEO information and tools http://bit.ly/dsw30N #tcchat |
| 3:51 pm
|
2moroDocs: |
A main source of info for search engines. Been around
forever http://searchengineland.com/ #tcchat |
| 3:53 pm
|
2moroDocs: |
Socmed authority/numbers matter: Why Being ?Big? On Twitter
and Facebook Is Impt To Google http://bit.ly/fbVfqm via @jeffbullas #tcchat |
| 3:58 pm
|
2moroDocs: |
SEO chat (haven't been to it yet, but here's info) http://wthashtag.com/Seochat Could
review transcripts for it #tcchat |
| 4:00
pm |
KnowledgeBishop: |
In one hour, join #tcchat for session 1 of "SEO for
#techcomm."
|
| 4:04 pm
|
2moroDocs: |
Info about robots.txt files http://www.robotstxt.org/ #tcchat |
| 4:07 pm
|
juliebhunt: |
RT @TC_Chat: Today's #tcchat will begin
in just over an hour. Topic: SEO & Search. See you then! #techcomm |
| 4:08 pm
|
2moroDocs: |
WordPress plugin pg. There are many for SEO. Some included
in themes. http://wordpress.org/extend/plugins/
#tcchat |
| 4:12 pm
|
2moroDocs: |
Does Taxonomy Matter in New World of Search and Discovery
http://bit.ly/99YTDH #tcchat |
| 4:15 pm
|
2moroDocs: |
Sitemap Taxonomy to Classify Web Content http://bit.ly/ekSM4i #tcchat |
| 4:19 pm
|
2moroDocs: |
Video search stories: can you make one to train ur users
& show where and how to find info in your docs? http://bit.ly/hNAg3U #tcchat |
| 4:19 pm
|
juliov27612:
|
RT @2moroDocs: Video
search stories: can you make one to train ur users & show where and
how to find info in your docs? http://bit.ly/hNAg3U #tcchat |
| 4:27 pm
|
2moroDocs: |
Boxes and Arrows findability articles http://bit.ly/f3LQpX #tcchat |
| 5:01 pm
|
2moroDocs: |
Welcome to today?s #tcchat. Topic: Search & SEO
|
| 5:01 pm
|
2moroDocs: |
Reminders: Add #tcchat to your tweets. Avoid using
#techcomm as
it will overwhelm that tag. Thx! Also, no proprietary info! |
| 5:02 pm
|
2moroDocs: |
Note: will post ques using @TC_Chat. Then you can
open that feed & easily see current questions #tcchat |
| 5:02 pm
|
juliov27612:
|
@2moroDocs Hi. #tcchat |
| 5:02 pm
|
2moroDocs: |
OK. Let?s go! Time for tech comm *live* Who?s here? #tcchat |
| 5:03 pm |
TC_Chat: |
Q1: Seems that ppl searching on Google 1st before company
docs for info. Are you seeing that? #tcchat |
| 5:04 pm
|
juliov27612:
|
@TC_Chat A1. That seems to be the current trend. Folks
look at first few hits to find info. #tcchat |
| 5:04 pm
|
2moroDocs: |
That's been mentioned more. Was brought up in earlier
chats, and I've just seen it discussed #tcchat |
| 5:05 pm |
TC_Chat: |
Q2: How do you write content w/search in mind? #tcchat |
| 5:06 pm
|
juliov27612:
|
@TC_Chat A2: Try to make the info keyword rich without
being ridiculous. Using keywords for keyword's sake detracts from value.
#tcchat |
| 5:07 pm
|
2moroDocs: |
A2: You're supposed to write keywords into content.
However, can't write just for search. Content comes first. Fine line #tcchat |
| 5:08 pm
|
2moroDocs: |
@juliov27612 Yep.
You can't overdo it, or Google will notice. In other words, don't spam
your files - #tcchat |
| 5:08 pm
|
juliov27612:
|
@2moroDocs That talks
directly to my point. Content has to have value without overusing
keywords. #tcchat |
| 5:08 pm
|
2moroDocs: |
Also, they don't like it if you put hidden text in your
docs. Can add to metadata. #tcchat |
| 5:09 pm
|
2moroDocs: |
@juliov27612
Exactly. Totally agree. #tcchat (I think we're typing at the
same time) |
| 5:09 pm
|
juliov27612:
|
@2moroDocs Could be.
LOL #tcchat
|
| 5:10 pm
|
2moroDocs: |
I think that titles are most important. Trickier with docs,
as there's more of a set format. Doc diff than a blog post #tcchat |
| 5:11 pm
|
juliov27612:
|
@2moroDocs True, doc
different than blog, but titles can reflect content well without violating
standards. #tcchat |
| 5:11
pm |
KnowledgeBishop: |
@tc_chat A1: Yes, in every recent survey I've seen,
customers are more likely to search for answers than to consult official
docs. #tcchat
|
| 5:11 pm
|
2moroDocs: |
In any case, in the Google webmaster doc, they talk about
content and keywords and not overdoing it (last time I looked) #tcchat |
| 5:11 pm
|
2moroDocs: |
Getting a link. Back in a sec #tcchat |
| 5:12 pm
|
juliov27612:
|
@2moroDocs Overdoing
keywords probably leads reader to question value of the content anyway.
#tcchat |
| 5:13 pm
|
2moroDocs: |
Google SEO starter guide. Great info. http://bit.ly/d29DIc #tcchat |
| 5:13 pm
|
juliov27612:
|
@2moroDocs Cool.
Thanks. #tcchat |
| 5:14 pm
|
2moroDocs: |
@juliov27612 True.
There's always the risk that ppl won't come back to docs. Will search 4
other info on web. #tcchat |
| 5:14 pm
|
juliov27612:
|
@2moroDocs Balancing
usefulness and searchability is difficult at times. #tcchat |
| 5:15 pm
|
2moroDocs: |
A concern I have is that if ppl can't find or don't like ur
docs, there may b more UGC created, which is more diff 2 manage #tcchat |
| 5:16 pm
|
juliov27612:
|
@2moroDocs That's
when curation comes into play. #tcchat |
| 5:16 pm
|
2moroDocs: |
@juliov27612
Agreed. As content drives organization, so too does it need to determine
searchability #tcchat |
| 5:17 pm
|
juliov27612:
|
@2moroDocs One of the
things IBM recommends to its writers is to add product name into titles.
#tcchat |
| 5:17 pm
|
juliov27612:
|
@2moroDocs Overview
becomes Overview of x.... #tcchat |
| 5:17 pm
|
2moroDocs: |
@juliov27612 Good
point. Is it just me, or is much, much more planning required up front
before putting pen to paper, so to speak? #tcchat |
| 5:17 pm
|
juliov27612:
|
@2moroDocs I think
the planning that should have happened all along is now becoming more
critical. #tcchat |
| 5:18 pm |
TC_Chat: |
Q3: How impt is taxonomy to search #tcchat |
| 5:18 pm
|
juliov27612:
|
@TC_Chat Not sure. Definitely helps with filtering
content. Not sure how much it affects search. #tcchat |
| 5:19 pm
|
2moroDocs: |
@juliov27612 Exc
point. The topic title can say Overview. The Description metatag can say
Overview of x... #tcchat |
| 5:20 pm
|
juliov27612:
|
@2moroDocs Or use a
searchtitle of Overview of X. Use description to float up abstract. #tcchat |
| 5:20 pm
|
2moroDocs: |
Sitemaps are impt for robots searching content. So if you
determine a taxonomy & create ur sitemap, should help up front #tcchat |
| 5:21 pm
|
2moroDocs: |
So sitemaps are perhaps one way to 'force' your intended
organization for search purposes #tcchat |
| 5:21 pm
|
juliov27612:
|
@2moroDocs I'm not
sure taxonomies are getting much traction yet. Hard to determine best
taxonomy for info set. #tcchat |
| 5:21 pm
|
juliov27612:
|
@2moroDocs How
effective would a sitemap be on a very large site? #tcchat |
| 5:22 pm
|
2moroDocs: |
@juliov27612 Sounds
good to me. Can see breaking that out in XML. Is that possible in DITA? (I
know you know that well) #tcchat |
| 5:23 pm
|
juliov27612:
|
@2moroDocs DITA has
enough metadata to choke an elephant. There is a searchtitle element and
an abstract element too. #tcchat |
| 5:23 pm
|
2moroDocs: |
@juliov27612 One
thought. Maybe on a large site, your sitemap could go 2 key topics. Like
ovrview or TOC pgs. Have 2 think abt that #tcchat |
| 5:23 pm
|
juliov27612:
|
@2moroDocs Layered
taxonomy to build a sitemap from multiple smaller maps #tcchat |
| 5:24 pm
|
2moroDocs: |
So I'm assuming that the abstract element equals the
description metadata item used by search engines? #tcchat |
| 5:25 pm
|
juliov27612:
|
@2moroDocs Yes. Also
contains a shortdesc element to show on hover. #tcchat |
| 5:25
pm |
KnowledgeBishop: |
@tc_chat A2: Right now, we're studying which keywords
customers actually use to describe products: We'll use these in future
docs. #tcchat
|
| 5:25 pm
|
2moroDocs: |
You know, those are good ques. I'm going to research that.
How big is too big for a sitemap, or does it matter? #tcchat |
| 5:26 pm
|
2moroDocs: |
One thing abt sitemaps: can it fit in one pg for ease of
scanning and finding info? #tcchat |
| 5:26 pm
|
juliov27612:
|
@KnowledgeBishop Knowing what keywords your customers use
to search is extremely useful when writing cntent. #tcchat |
| 5:26
pm |
KnowledgeBishop: |
@tc_chat A3: Taxonomy does impact SEO but with mobile
browse share growing, I expect it will have to matter less and less. #tcchat |
| 5:26 pm
|
2moroDocs: |
@knowledgebishop Exc point! Which leads me to another
planned ques. Here goes... #tcchat |
| 5:27 pm
|
juliov27612:
|
@KnowledgeBishop Yeah, mobile browsers do change the
field slightly. However, search still may return same results. #tcchat |
| 5:27 pm |
TC_Chat: |
Q4: How do you monitor keyword search terms or determine
where docs accessed from? #tcchat |
| 5:28 pm
|
juliov27612:
|
@TC_Chat A4: good question. I assume analytics provides
the answer. And if it doesn't it should. #tcchat |
| 5:29 pm
|
2moroDocs: |
@knowledgebishop Is there an analytics app you use for
keyword analysis, or do you just go with server logs? #tcchat |
| 5:30 pm
|
juliov27612:
|
@2moroDocs Broader
question: Can analytics be fooled? #tcchat |
| 5:31 pm
|
2moroDocs: |
Wondering, too. Are ppl working search testing as part of
overall doc testing? When do you check the most? 1st draft? Uploaded? #tcchat |
| 5:31
pm |
KnowledgeBishop: |
@TC_Chat A4: We are using a number of tools, including
attensity. We also use google alerts, as well as socialmention.com. #tcchat |
| 5:31 pm
|
juliov27612:
|
@2moroDocs Search
testing on 1st draft may bring erroneous results. Have to test after
uploaded. #tcchat |
| 5:32 pm
|
2moroDocs: |
@juliov27612 Don't
know offhand. But, I wld think it would b diff. Analytics pick up what's
there. If info missing, won't b counted. #tcchat |
| 5:33
pm |
KnowledgeBishop: |
@2morodocs There are
a number of solutions in play. The most powerful is @attensity. #tcchat |
| 5:34 pm
|
juliov27612:
|
@2moroDocs I wonder
if anyone has tested spoofing an access to see what analytics reports? #tcchat |
| 5:34 pm
|
2moroDocs: |
See ur point. What if you're way off, though. And if no
time for rewrites. Do ppl check at all before uploading? #tcchat |
| 5:34 pm
|
2moroDocs: |
@KnowledgeBishop Thx for that. Always good to know about
apps to use #tcchat |
| 5:34 pm
|
juliov27612:
|
@2moroDocs Have to
have confidence in what ur producing. If it's off the mark, tune it next
load. #tcchat
|
| 5:35 pm
|
2moroDocs: |
Wondering: does anyone download a google search box, for
instance, for internal use? one way to check search before going live? #tcchat |
| 5:36 pm
|
2moroDocs: |
@juliov27612 Makes
sense. Suppose, too, that you get to know ur docs after a while and which
terms work more than others #tcchat |
| 5:36 pm
|
juliov27612:
|
@2moroDocs I think
best way to replicate is to have an internal google appliance and check
that way. Just search in browser no good. #tcchat |
| 5:38 pm
|
2moroDocs: |
One aspect, besides keywords, is knowing where ppl coming
from, or what the "entry pages" are. #tcchat |
| 5:39 pm
|
juliov27612:
|
@2moroDocs True. the
entry page is important. even more than the term that gave the link. #tcchat |
| 5:39 pm
|
2moroDocs: |
If you know what pgs are used to jump into your docs, that
can be a good directive as well. Or which pages are accessed the most #tcchat |
| 5:39 pm
|
2moroDocs: |
That also tells you what content ppl are looking for, or
concentrating the most #tcchat |
| 5:39 pm
|
juliov27612:
|
@2moroDocs How do you
think predictive search changed the keywords used? #tcchat |
| 5:41 pm
|
2moroDocs: |
@juliov27612 Right.
You can then see how that pg or content is showing up in Ggl and make
adjustments as necessary, or replicate #tcchat |
| 5:42 pm
|
2moroDocs: |
@juliov27612 Do you
mean what search terms you added vs what perhaps was actually used by ppl?
#tcchat |
| 5:42 pm
|
juliov27612:
|
@2moroDocs Most of
this wouldn't be an issue if there wasn't so much volume out ther. LOL #tcchat |
| 5:42 pm
|
juliov27612:
|
@2moroDocs I mean you
start the search and google helps you complete it... how's that change the
game? #tcchat
|
| 5:43 pm
|
juliov27612:
|
@2moroDocs Bing does
the same thing... calls it decision. LOL #tcchat |
| 5:43 pm
|
2moroDocs: |
@juliov27612 For
sure! and if ppl putting UGC out there that show up higher than your docs,
you're in trouble. #tcchat |
| 5:44 pm
|
juliov27612:
|
@2moroDocs Maybe.
Depends on proximity of your content to UGC. If close, folks may choose
you first. #tcchat |
| 5:44 pm
|
2moroDocs: |
@juliov27612 Just a
guess, but I assume that those autofill searches based on what has been
used for searches the most. ?? #tcchat |
| 5:45 pm
|
juliov27612:
|
@2moroDocs I think
so. I don't pay much attention to it myself. ROFL #tcchat |
| 5:45 pm
|
2moroDocs: |
So that's definitely one thing to check, I think. What
search terms are suggested as you type in a search term? Maybe find
keywords #tcchat |
| 5:47 pm
|
2moroDocs: |
Well, those can provide decision points. If choosing one
option puts you at top of the page and other doesn't, something 2 consider
#tcchat |
| 5:47 pm
|
juliov27612:
|
@2moroDocs That could
be one approach, though it may not be as helpfule as you think. #tcchat |
| 5:47 pm
|
juliov27612:
|
@2moroDocs I think
the popularity of content skews predictive search a bit much. #tcchat |
| 5:48 pm
|
2moroDocs: |
Will repost a link from earlier. Very interesting. Says
that social capital may affect searching. Don't know how it applies to
docs. #tcchat
|
| 5:48 pm
|
juliov27612:
|
@2moroDocs I think
that there might be weight given to discussions outside product pages. #tcchat |
| 5:49 pm
|
2moroDocs: |
Looks at Twtr & other soc media presence. If, say, u
have a cust support feed w/many followers, does it help ur doc search
result? #tcchat |
| 5:49 pm
|
juliov27612:
|
@2moroDocs sounds
like it might. Also explains why dita comes up with other recommendations
before the xml language. #tcchat |
| 5:50 pm
|
2moroDocs: |
RT @2morodocs: Socmed
authority/numbers matter: Why Being ?Big? On Twitter & FB Is Impt To
Google http://bit.ly/fbVfqm #tcchat |
| 5:51 pm
|
juliov27612:
|
@2moroDocs Not
surprised. #tcchat |
| 5:51 pm
|
2moroDocs: |
@juliov27612
Interesting! Would like 2 hear more abt that. We need 2 have a #tcchat abt xml
and DITA |
| 5:52 pm
|
2moroDocs: |
10 mins left. Next ques #tcchat |
| 5:52 pm
|
juliov27612:
|
@2moroDocs that would
be interesting. #tcchat |
| 5:53 pm
|
2moroDocs: |
Just this week, I discovered search stories. I do think
such things can be used to train users how & where to find info #tcchat |
| 5:53 pm
|
juliov27612:
|
@2moroDocs Do you
have a reference? I'd like to see that. #tcchat |
| 5:53 pm |
TC_Chat: |
Q5: search stories: can you envision using? #tcchat |
| 5:54 pm
|
juliov27612:
|
@TC_Chat A5: Not enough info to judge. #tcchat |
| 5:55 pm
|
2moroDocs: |
The little search story I made was via Google & goes 2
YouTube. It just shows where 2 find info. U have only 6 terms that u type
in. #tcchat
|
| 5:56 pm
|
juliov27612:
|
@2moroDocs So you
basically describe how to use search for your content? #tcchat |
| 5:56 pm
|
2moroDocs: |
The little ones don't take long to make. Could be a way to
test ur doc search. I know I want 2 chg some of my search terms cuz of it
#tcchat |
| 5:57 pm
|
juliov27612:
|
@2moroDocs Hmm... let
me know how it works for you. #tcchat |
| 5:58 pm
|
2moroDocs: |
@juliov27612 Yep.
You have only 6 from which to choose. Tough! But u decide. Had double that
in mind. But think it's a good start #tcchat |
| 5:58 pm
|
juliov27612:
|
@2moroDocs Think it
makes sense to keep the keywords to a minimum, though. #tcchat |
| 5:59 pm
|
2moroDocs: |
Try one out. You type in the terms, choose music, and they
compile it. Very quick. Really gets u thinking abt search. #tcchat |
| 5:59 pm
|
juliov27612:
|
@2moroDocs I'll give
it a shot. #tcchat |
| 5:59 pm
|
2moroDocs: |
@juliov27612
Agreed. Part of the 'concise' requirement for docs #tcchat |
| 6:00 pm
|
juliov27612:
|
@2moroDocs Gotta run.
Have a good afternoon! #tcchat |
| 6:00 pm
|
2moroDocs: |
@juliov27612 Oh
good! It's fun. Very challenging: what do u include? How do u direct users
to see what u want them 2 see. #tcchat |
| 6:01 pm
|
2moroDocs: |
@juliov27612 Thank
you Julio! Really appreciate your dropping by today. #tcchat |
| 6:02 pm
|
2moroDocs: |
@KnowledgeBishop thanks for your helpful input today! the
info abt analytics will be helpful, I'm sure. #tcchat |
| 7:08 pm |
TC_Chat: |
Today's paper.li with links related to search and SEO http://paper.li/tag/tcchat #tcchat #techcomm |
| 7:09 pm
|
2moroDocs: |
Today's paper.li with links related to search and SEO http://paper.li/tag/tcchat #tcchat |
| |
| December 16, 2010 |
| 1:00
am |
KnowledgeBishop: |
In one hour, join #tcchat for session 2 of "SEO for
#techcomm."
|
| 1:00 am
|
mojoneill: |
RT @KnowledgeBishop: In one hour, join #tcchat for session 2 of "SEO for
#techcomm."
|
| 1:05
am |
brandleadership: |
RT @KnowledgeBishop: In one hour, join #tcchat for session 2 of "SEO for
#techcomm."
|
| 1:09 am
|
2moroDocs: |
Repeating links from S1 earlier today. So you don't have to
scroll through many #tcchat links. |
| 1:10 am
|
2moroDocs: |
RT @2morodocs: Google
SEO information and tools http://bit.ly/dsw30N #tcchat |
| 1:10 am
|
2moroDocs: |
RT @2morodocs: A main
source of info for search engines. Been around forever http://searchengineland.com/ #tcchat |
| 1:10 am
|
2moroDocs: |
RT @2morodocs: Socmed
authority/numbers matter: Why Being ?Big? On Twitter and Facebook Is Impt
To Google http://bit.ly/fbVfqm #tcchat |
| 1:11 am
|
2moroDocs: |
RT @2morodocs: SEO chat
(haven't been to it yet, but here's info) http://wthashtag.com/Seochat Could
review transcripts for it #tcchat |
| 1:11 am
|
2moroDocs: |
RT @2morodocs: Info
about robots.txt files http://www.robotstxt.org/ #tcchat |
| 1:11 am
|
2moroDocs: |
RT @2morodocs: Does
Taxonomy Matter in New World of Search and Discovery http://bit.ly/99YTDH #tcchat |
| 1:11 am
|
2moroDocs: |
RT @2morodocs: Sitemap
Taxonomy to Classify Web Content http://bit.ly/ekSM4i #tcchat |
| 1:12 am
|
2moroDocs: |
RT Video search stories: can you make one to train ur users
& show where and how to find info in your docs? http://bit.ly/hNAg3U #tcchat |
| 1:12 am
|
2moroDocs: |
RT @2morodocs: Boxes and
Arrows findability articles http://bit.ly/f3LQpX #tcchat |
| 1:51 am
|
2moroDocs: |
10 mins till S2 #tcchat |
| 2:00 am
|
2moroDocs: |
Hi all. Welcome to S2 of today?s #tcchat. Topic: Search & SEO
|
| 2:01 am
|
2moroDocs: |
and off we go ... #tcchat |
| 2:01 am
|
2moroDocs: |
Reminders: Add #tcchat to your tweets. Avoid using
#techcomm
& no proprietary info- |
| 2:02 am
|
mojoneill: |
@2moroDocs sweet! #tcchat |
| 2:02 am
|
sarahmaddox:
|
Hallo all #tcchat |
| 2:02 am
|
2moroDocs: |
Will post ques again using @TC_Chat. Then you can
open that feed & easily see current questions #tcchat |
| 2:03 am
|
2moroDocs: |
@mojoneill Hi there!
#tcchat |
| 2:03 am
|
2moroDocs: |
@sarahmaddox Hallo
Sarah #tcchat
|
| 2:03 am
|
mojoneill: |
@2moroDocs well hello
there! Sorry I missed S1. It looks like it was interesting. #tcchat |
| 2:04 am
|
2moroDocs: |
Q1: Seems that ppl searching on Google 1st before company
docs for info. Are you seeing that? #tcchat |
| 2:04 am
|
mojoneill: |
@sarahmaddox hiya
Sarah! #tcchat
|
| 2:04 am
|
2moroDocs: |
(had an error, so used other acct 4 ques) #tcchat |
| 2:05 am
|
2moroDocs: |
@mojoneill Yes, I
think some interesting points were made. #tcchat |
| 2:05 am
|
sarahmaddox:
|
@mojoneill @2moroDocs Hallo Julie and Michael :) #tcchat |
| 2:06 am
|
mojoneill: |
@2moroDocs A1: Yes.
For sure. Search is how most people understand and access the internet.
Ignore it at your own peril. #tcchat |
| 2:06 am
|
2moroDocs: |
A1 In earlier chats, that came up much. I've also seen it
in other chats and on websites. Ppl just go to Google, I think #tcchat |
| 2:06 am
|
sarahmaddox:
|
A1: #tcchat I even use Google to search
my own blog, because the results are better than the blog's search tool
gives |
| 2:07 am
|
mojoneill: |
@2moroDocs sometimes
people will type the websites url into google instead of the address bar.
#tcchat |
| 2:07 am
|
2moroDocs: |
Now here's something interesting I found after S1. An
article saying that FB usually in top 10 links in search. guess what? #tcchat |
| 2:07 am
|
mojoneill: |
@mojoneill matt cutts
made that point a while back. #tcchat |
| 2:08 am
|
2moroDocs: |
@mojoneill I believe
that! I've done that myself sometimes #tcchat |
| 2:08 am
|
mojoneill: |
@2moroDocs do you
have an example search that illustrates that FB point? #tcchat |
| 2:09 am
|
2moroDocs: |
I think that YouTube also places high. That little vid I
made shows up rather quick in list when u search for #tcchat |
| 2:09 am
|
2moroDocs: |
So now I'm thinking of trying another vid for a topic so I
can see if it jumps up in the results. #tcchat |
| 2:10
am |
WorkingWriter: |
@mojoneill @2moroDocs My wife types URLs into the search bar all the
time! #tcchat
|
| 2:10 am
|
2moroDocs: |
@mojoneill one sec
#tcchat |
| 2:10 am
|
mojoneill: |
@2moroDocs yes.
Videos, images, etc...can all help search. don't forget good search
friendly image naming conventions! #tcchat |
| 2:10 am
|
mojoneill: |
@WorkingWriter
ha. so it is true... ;P #tcchat |
| 2:11 am
|
2moroDocs: |
If you search on 2morodocs, Facebook comes up high on the
list. I remember noticing that after setting up my pg #tcchat |
| 2:11 am
|
mojoneill: |
@mojoneill rumor has
it that google prefers dashes over underscores in filenames, etc... #tcchat |
| 2:11 am
|
sarahmaddox:
|
#tcchat Fascinating that Google,
Bing take fb likes into account in the ranking. Is fb special, or just one
of many links that count? |
| 2:12 am
|
2moroDocs: |
@mojoneill oh yea.
Can't forget the alt tag #tcchat |
| 2:13 am
|
2moroDocs: |
@sarahmaddox are u
talking about something in that article link? #tcchat |
| 2:13 am
|
mojoneill: |
@sarahmaddox does
it take myspace links into account? Where's livejournal? (Yeah, I think FB
is special in that it's massive) #tcchat |
| 2:14 am
|
2moroDocs: |
@sarahmaddox FB is
BIG. a factor, for sure. #tcchat |
| 2:15 am
|
sarahmaddox:
|
#tcchat Here's what I read http://tinyurl.com/2cm4ofc Sorry,
thought your earlier tweet referred to it :) |
| 2:15 am
|
2moroDocs: |
can't ignore FB. one more thing to check in server logs.
how many coming in from FB? #tcchat |
| 2:16 am
|
2moroDocs: |
@sarahmaddox just a
sec #tcchat
|
| 2:16 am
|
sarahmaddox:
|
#tcchat More on Google, Bing using
social as part of their ranking algorithms http://tinyurl.com/2vo2c39 |
| 2:17 am
|
2moroDocs: |
just an observation, but think that FB likes treated like
tweets? real-time. #tcchat |
| 2:19 am
|
mojoneill: |
@2moroDocs it looks
to me like twitter has a much greater influence on your search results
Julie. http://yfrog.com/eqj60ip #tcchat |
| 2:19 am
|
2moroDocs: |
I recall a while back reading on FB blog that FB was
storing public status items 4 a certain period for search. I'll try 2 find
aftr #tcchat
|
| 2:19
am |
TailoredThought: |
I recall a while back reading on FB blog that FB was
storing public status items 4 a certain period for search. I'll try 2 find
aftr #tcchat
|
| 2:19 am
|
mojoneill: |
@2moroDocs but this
could be google's caffeine in action #tcchat http://yfrog.com/fx2qkp |
| 2:20 am
|
2moroDocs: |
(having to pull in my 3rd acct). troubles 2nite #tcchat |
| 2:21 am
|
mojoneill: |
@2moroDocs facebook,
twitter, etc... I think this is just the new spin on the old. The more
people talking about you, the higher U R #tcchat |
| 2:21 am
|
2moroDocs: |
@mojoneill Yea. I'm
sure there are other ex for items that are more broad. #tcchat |
| 2:22 am
|
sarahmaddox:
|
@2moroDocs #tcchat Nice
profile pic on your 3rd acct :) |
| 2:22 am
|
2moroDocs: |
Q2: How do you write content w/search in mind? #tcchat |
| 2:22 am
|
mojoneill: |
@2moroDocs rule #1: don't hide your
content behind robots, sign in, etc... #tcchat |
| 2:23 am
|
2moroDocs: |
@sarahmaddox
Thanks. I just tried the @TC_Chat acct again. No
luck. sheesh #tcchat |
| 2:23 am
|
sarahmaddox:
|
A2: #tcchat I think that the basic tech
writing principles put us in good stead for SEO. E.g. Titles that reflect
content of page... |
| 2:23 am
|
mojoneill: |
@mojoneill rule 2:
write about what you want to rank for. #tcchat |
| 2:24 am
|
2moroDocs: |
yep. and use of keywords without overload. add them to
metadata as well #tcchat |
| 2:24 am
|
mojoneill: |
@2moroDocs rule3:
meta keywords, metadescription, alt tags, etc... are useless if they don't
reflect + amplify the actual content #tcchat |
| 2:25 am
|
mojoneill: |
@2moroDocs gone are
the days when you could rank by picking keywords alone. ;P (good riddance)
#tcchat |
| 2:25 am
|
sarahmaddox:
|
A2: #tcchat consistency of terminology
is a good one for SEO too |
| 2:25 am
|
mojoneill: |
@mojoneill Rule 4:
Harass Atlassian until they release an SEO plugin for confluence. ;P #tcchat |
| 2:26 am
|
2moroDocs: |
was looking for something from earlier, but was taking too
long #tcchat
|
| 2:26 am
|
mojoneill: |
@2moroDocs don't be
afraid to let your content pages link back to your product pages. #tcchat |
| 2:27 am
|
2moroDocs: |
& the trick with content is to keep it concise but
providing enough info for search #tcchat |
| 2:28 am |
TC_Chat: |
Q3: How do you monitor keyword search terms or determine
where docs accessed from? #tcchat |
| 2:28 am
|
mojoneill: |
@2moroDocs the trick
with concise is to maintain usability. short but too dense to understand
easily is not an improvement. #tcchat |
| 2:28 am
|
sarahmaddox:
|
@mojoneill #tcchat Agree with
Michael. And vice versa: Link product pages to docs as often as possible
|
| 2:29 am
|
2moroDocs: |
@mojoneill that's a
good point. which makes me think of another. links matter as well. #tcchat |
| 2:29 am
|
mojoneill: |
@TC_Chat google analytics, google webmaster tools. #tcchat |
| 2:30 am
|
2moroDocs: |
server logs help as well. impt to look at where users
coming from, what the entry pages are... #tcchat |
| 2:30 am
|
mojoneill: |
@2moroDocs ClickTale
is also a really helpful tool for watching how people use your site.
Produces videos. http://bit.ly/ /fR0qpq #tcchat |
| 2:32 am
|
2moroDocs: |
@mojoneill That's a
new one for me! Thanks for the tip. #tcchat |
| 2:33 am |
TC_Chat: |
Q4: How impt is taxonomy to search #tcchat |
| 2:34 am
|
mojoneill: |
@2moroDocs not sure
if this came up, but I think one strength is utilizing topic based writing
to use content in multiple channels #tcchat |
| 2:35 am
|
2moroDocs: |
I'd say taxonomy is your preferred set of terms and lists
of keyword searches show a folksonomy #tcchat |
| 2:35 am
|
2moroDocs: |
@mojoneill that makes
sense. #tcchat
|
| 2:37 am
|
2moroDocs: |
sitemaps are one way to use your taxonomy. they help with
search engine crawling #tcchat |
| 2:37 am
|
mojoneill: |
@2moroDocs Yahoo's
new style guide hit it on the head: "Write information-rich copy that
people will want to read and link to. #tcchat |
| 2:38 am
|
mojoneill: |
Hmmm... I just realized that I @2moroDocs for every
comment in #tcchat |
| 2:39 am
|
2moroDocs: |
@mojoneill and in
terms of docs, want to find more information about the topic #tcchat |
| 2:39 am
|
2moroDocs: |
another good reason to have x-ref links to related topics.
if found via search, ppl might find related info they knew nothing about
#tcchat |
| 2:39 am
|
mojoneill: |
well, use your most important keywords in headers, titles,
links, etc... #tcchat |
| 2:40 am
|
2moroDocs: |
in other words, once they get to your docs, do you give
them info to find other items they might need as well? #tcchat |
| 2:41 am
|
2moroDocs: |
my wish list: set up docs like Amazon. "If you liked this
procedure, you may like this one as well" Been wanting to try that 4 years
#tcchat |
| 2:42 am
|
mojoneill: |
Where'd sarah go? #tcchat |
| 2:42 am
|
sarahmaddox:
|
@2moroDocs @mojoneill Still here #tcchat |
| 2:42 am
|
mojoneill: |
@WorkingWriter
seems to be missing too. #tcchat |
| 2:42 am
|
sarahmaddox:
|
#tcchat Was looking up something I
remembered reading: Google truncates page titles that are longer than 69
characters. |
| 2:43 am
|
sarahmaddox:
|
#tcchat So it makes sense to put all
meaningful stuff at the beginning of a title |
| 2:43 am
|
mojoneill: |
@sarahmaddox "Print
pdf to click button" #tcchat |
| 2:44 am
|
2moroDocs: |
@sarahmaddox that's
good to know. wonder if it's in that SEO guide of theirs. I'll find that
link #tcchat
|
| 2:44 am
|
mojoneill: |
@sarahmaddox just
trying to reorganize the syntax so more impt words come first. ;P #tcchat |
| 2:45 am
|
sarahmaddox:
|
@mojoneill #tcchat Aaaah! Ha
ha, didn't work for me :) |
| 2:45 am
|
mojoneill: |
@sarahmaddox well I
guess you're not Google. :P #tcchat |
| 2:45 am
|
sarahmaddox:
|
@mojoneill LOL
chuckle chuckle #tcchat |
| 2:47 am
|
2moroDocs: |
here's that SEO guide http://bit.ly/dsw30N #tcchat |
| 2:48 am
|
sarahmaddox:
|
#tcchat An interesting one: The URL
is also used in search rankings. Has implications if your software makes
weird URLs for funny characters |
| 2:48 am
|
sarahmaddox:
|
#tcchat Example of previous point:
we're on a wiki. If there's a question mark in the title, the URL is a
meaningless page ID not words |
| 2:48 am
|
2moroDocs: |
wondering about real-time searches. what abt links to docs
in Twitter? even tweets need 2 have SEO in mind to some degree #tcchat |
| 2:48 am
|
mojoneill: |
@sarahmaddox the
important point is to remember that SEO isn't "one thing" you do. It's a
spectrum of practices you use. #tcchat |
| 2:49 am
|
sarahmaddox:
|
RT @mojoneill: @sarahmaddox the important point is to remember that SEO
isn't "one thing" you do. It's a spectrum of practices you use. #tcchat |
| 2:50 am
|
2moroDocs: |
@sarahmaddox is it
just question marks, or other items as well? #tcchat (didn't u mention
underscores earlier @mojoneill? |
| 2:51 am
|
mojoneill: |
@2moroDocs yes.
legend has it that dashes are better than underscores in terms of SEO. #tcchat |
| 2:51 am
|
2moroDocs: |
... and, not all SEO practices will apply to docs. #tcchat |
| 2:51 am
|
sarahmaddox:
|
@2moroDocs #tcchat Other
characters too. Question marks most troublesome because of FAQs |
| 2:52 am
|
mojoneill: |
@2moroDocs
"....com/my-little-pony" is better than "....com/my_little_pony" but
again...this is just one thing... #tcchat |
| 2:53 am
|
mojoneill: |
@mojoneill we should
get @mattcutts to be a guest host one of these days. #tcchat |
| 2:53 am
|
2moroDocs: |
@sarahmaddox good
to know - #tcchat |
| 2:54 am
|
sarahmaddox:
|
@mojoneill #tcchat
interesting thought! |
| 2:55 am
|
2moroDocs: |
@mojoneill Yes. Just
one thing. You also have to write content for content in docs - not
search. A balancing act. #tcchat |
| 2:56 am
|
2moroDocs: |
One reason, I think, why impt to know which topics ppl
accessing via search. provides guidance on content prep, org #tcchat |
| 2:56 am
|
mojoneill: |
@2moroDocs
absolutely. usability, relevance, and understandability first...even at
the cost of seo #tcchat |
| 2:56 am
|
mojoneill: |
@mojoneill
unfortunately, without access taken care of, it doesn't matter how well
written it is. #tcchat |
| 2:57 am
|
2moroDocs: |
@mojoneill good idea
#tcchat |
| 2:58 am
|
2moroDocs: |
I think it just takes time, research, testing of docs to
see what works. ongoing process #tcchat |
| 2:58 am
|
2moroDocs: |
plus now there's much more to fold in with the real-time
info avail #tcchat |
| 2:59 am
|
mojoneill: |
@2moroDocs use your
analytics tools to see what content is most popular, what people are
reading about. Always interesting... #tcchat |
| 3:00 am
|
sarahmaddox:
|
#tcchat I guess your choice of
documentation platform plays a big part in SEO. Something to think about
up front. |
| 3:00 am
|
mojoneill: |
RT @sarahmaddox: #tcchat I guess
your choice of documentation platform plays a big part in SEO. Something
to think about up front. |
| 3:00 am
|
2moroDocs: |
It is always interesting, for sure. #tcchat |
| 3:02 am
|
2moroDocs: |
@sarahmaddox Good
point. Even more impt now. Bumped up the list for reviewing requirements?
#tcchat |
| 3:03 am
|
2moroDocs: |
I have to say, is nice to have my WP theme build in some
SEO items so not necessary to work with a plugin. Built-in SEO nice 2 have
#tcchat |
| 3:04 am
|
2moroDocs: |
Well, I see it's been an hour, so I'll close this for now.
any other thoughts? #tcchat |
| 3:04 am
|
sarahmaddox:
|
@2moroDocs #tcchat Yes, for
requirements. Also use SEO to justify purchase of a particular platform.
May help get our preferred platform. |
| 3:05 am
|
sarahmaddox:
|
@2moroDocs #tcchat Blogging
platforms seem to do very well with search engines |
| 3:05 am
|
2moroDocs: |
@sarahmaddox &
I'd say it's even more impt now. See refs everywhere that ppl going to Ggl
b4 company docs #tcchat |
| 3:06 am
|
sarahmaddox:
|
@2moroDocs Thanks
Julie and Michael too! It's been a cool #tcchat session |
| 3:07 am
|
mojoneill: |
@sarahmaddox
likewise! #tcchat |
| 3:07 am
|
2moroDocs: |
@sarahmaddox bit
diff than docs. different writing style; can have more content. that makes
a diff, perhaps? #tcchat |
| 3:08 am
|
2moroDocs: |
@mojoneill @sarahmaddox Thanks so much for dropping by today! I'll
keep an eye out for this info more; will post what I c #tcchat |
| 3:10 am
|
mojoneill: |
@2moroDocs thank you
for hosting! #tcchat |
